As a freelancer on Upwork, how can I compete with others who charge ridiculously low hourly rates?

“As a freelancer on Upwork, how can I compete with others who charge ridiculously low hourly rates?”

By leaving Upwork.

Sure, you can raise your rates, optimize your profile, and pitch on better projects — but that doesn’t change the fact that the more people who join Upwork, the less valuable you become.

Here’s the ironic thing about Upwork:

On the surface, it looks like a great marketing and sales tool for freelancers.

Isn’t it nice to see a bunch of projects, their budgets, and their information so you can bid on them?

It seems like this reduces the need for freelancers to market and sell themselves.

But, the more people who join Upwork, the more saturated it gets, and the more important your marketing and sales skills become.

And even if you really improve your marketing and sales skills — you’re still competing with other freelancers who can afford to lower their rates until they are downright silly ($8 an hour for web development).

So you may think that Upwork makes your life easier because you don’t have to market and sell yourself as much…but in reality, you still have to market and sell yourself, and their platform makes it even harder.

Don’t get me wrong, I think Upwork is a great stepping stone for freelancers — but that’s all it is. You should use it to build up your initial client base, gain some experience, and get some good testimonials…

But after you do that for a year or two, you’re better off learning to market your business like a real business.

I started my freelancing career on Upwork. I became Top Rated and made over $30K on their platform, and have a success rate of 100%. I still maintain my Upwork account because their are a few clients who are willing to pay my rates for quality work.

But if Upwork closed down, or my account was banned, I wouldn’t bat an eye — because now I know how to market my business and sell my services without the need for a middleman.

Want to learn how to start thinking about your freelancing business like a real business?

Read this: Stop Thinking Like a Freelancer by Liam Veitch

Don’t compete with others who offer ridiculously low rates on Upwork. Instead, step over them, and learn to win projects without anyone but you and your potential clients who you can provide tremendous value for.

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