The goal of the email marketing is to help your customer take a decision, mostly the decision that you want them to take. At every interaction, you want your audience to be more familiar, more comfortable and more closer to your goal.So, what is it that you want your audience to do?What is your goal?A step-by-step guide to kick-off your first email marketing campaign.0. Goal SettingBrands use email marketing to achieve various goals, like:? Brand building? Generating sale? Educating people? I...
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