He was an extremely smart guy. Someone I know.
Plenty of experience in the finance industry. Someone who is well known in the city I live in, with a voice that is recognisable, and a sharp mind.
The problem was that he never learned how to translate that mind onto paper. That’s not to say he can’t write: he can. Just not well enough.
I had the chance to talk to him after getting connected with multiple people in my previous job: particularly those in the FinTech and finance industry. Part of my job was outreach and marketing: reach out to influencers and key figures for potential collaboration.
One meeting turned into hours of fun discussion, back and forth replies and making a wonderful friend.
He then mentioned something interesting:
“I want to share what I know, but I’m not that confident when writing. Whenever I write, it doesn’t sound exciting. It doesn’t sound like me.”
It doesn’t sound like me.
That’s the opportunity right there. I asked him further:
“Well, I’m a writer: what do you need help with?”
I then told him about ghostwriting: writers who become the pen for the author. They speak, we write.
He agreed, and that became my first ghostwriting job. 🙂
Here’s my take on freelancing:
Expand your network. Increase your proximity.
Word of mouth is powerful. Be friends with as many people as you can. Tell them all what you do:
“I ghostwrite for people. Basically, people who want to write something (eg. a book) will employ me to write for them. After a few interviews here and there, I’ll write it and present it in their name!”
Every time you meet someone new, slot it in somewhere in the conversation. You write. You write. You write. Give them cards, stay in contact with them, stay connected on LinkedIn.
Better yet, update your LinkedIn profile. Get a website, house all your writing. Find a way to funnel your work into other’s screens.
Show all your work online. Show your crap work too, and write down how you will improve from then on. Everything you do online is your portfolio. You need each and every piece.
Readers love a journey. They love to see success blooming. Your success is great to read.
Their success is worth paying for.
Write for them.
Thanks for the A2A Georgia Arthurs!