There are many web developers on Upwork. One of the things that I’ve realized is that, in a sea of freelancers, niching yourself is very important.
If your profile states that you are a web developer, that means that you are just like any other web developer out there. Find a way to differentiate yourself from the rest of the web developers.
For example, one can be a freelance article writer, or you can be an article writer that specializes in baby products. The same can be applied to web developers. You know your industry best 🙂
I thought this article from CareerFoundry would come in handy
How To Become A Freelance Web Developer