What are different ways to get outsourced IT projects without utilizing marketplace sites like Upwork, Freelancer, etc.?

yes,

it’s long and short process in different ways with your own website.

  1. SEO
  2. Social Media Marketing
  3. Google adwords(PPC) Paid marketing

SEO

SEO marketing also referred to as Search Engine Optimization is the process of increasing the visibility of a website on search engine results pages. There are many factors that need to be taken into consideration as a part of your strategy. A solid strategy considers more than just keywords.

It should include consideration how search engines work, which search engines are being used by your target audience, and what your customers are searching for. The goal is to improve the relevance of your website so that it is indexed and well positioned by the search engines.

Search engine optimization is about more than having a lot of content. It also includes making sure your website is well structured and can affect the development and design. It’s about making sure that you not only have content, but that it’s the right content. Search engines take the quality of content and the structure of a website into consideration when “ranking” a website.

SEO marketing isn’t something you do once and then you are done. The playing field is constantly changing as the search engines refine the way they work. The goal of a search engine is to deliver the most relevant results possible to the searcher.Social Media Marketing

Social Media Marketing

A strong social media marketing strategy must incorporate both the distinct features of social media as well as leverage the methods by which a brand can be monitored and promoted. That means that a having a strategy to push 2 tweets a day isn’t a fully encompassing social media strategy. A complete strategy incorporates tools and methodologies to research your audience, to monitor and react to the audience, to preserve and grow your personal or brand reputation, to publish content that provides value to your social network, and incorporates a promotion strategy that drives business results. That promotion strategy may even incorporate social media advertising.

Business results don’t always have to be the actual purchase, but they can be building awareness, trust, and authority. In fact, social media isn’t often found to drive direct purchases unless it’s by way of a discount or promotion. Social media is more often used to discover by word of mouth, a source of discussion for research, and a source to connect – via people – to a company. Because it’s bi-directional, it’s quite unique from other marketing channels.

Google adwords(PPC) Paid marketing

Eric Reis of Lean Startup fame writes: “Our goal [in using Google AdWords] is to find out whether customers are interested in your product by offering to give (or even sell) it to them.”

The underpinning theory is that if no one is willing to click on a Google ad for your new book, software service or offering, they will be incredibly unlikely to click on it on Amazon or buy it when they see if on a bookshelf. You can read his entire tutorial of how to do a Google AdWords campaign for a new potential offering here.

(Historians will undoubtedly note that the theory and practice of methodical testing before committing capital was described by Tim Ferriss in 2007 in his book “Four Hour Work Week”, using both eBay and Google AdWords. There are many reasons to follow his works — as my good friend William Hertling once said, “When in doubt, copy Tim Ferriss.”)

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