Things aren't always what they seem at first glance, and these logos prove it. Check out these famous logos that you may not have realized actually have a hidden double meaning. 1. FedEx
Source: FedEx The shipping company's logo is probably one of the best-known in the world of "hidden image" logos. For those who are unaware, take a look between the "E" and the "X," where the negative space forms an arrow. In an interview with Fast Company, the logo's designer, Lindon Leader, said, "The arrow could connote forward direction, speed and precision, and if it remained hidden, there might be an element of surprise, that aha moment." The design has won over 40 awards and was ranked as one of the eight best logos in the last 35 years by Rolling Stonemagazine.
Source: Wendy's Famously founded by Dave Thomas, the Wendy's brand identity highlights a personal and "home-cooked" feeling. Take a closer look at Wendy's collar and you might just see the word "mom." Wendy's, named after Thomas' daughter, now has more than 6,500 restaurants worldwide. "This is something you may not notice consciously for years, but unconsciously it will leave an imprint on your brain and you will associate it with the brand," stocklogos.com wrote.
Source: Baskin Robbins Baskin-Robbins, owned by Dunkin' Brands, is the world's largest chain of ice cream specialty shops, best known for its 31 flavors. The company's pink and blue logo depicts a large "BR" that doubles as the number "31." Carol Austin, VP of marketing for Baskin-Robbins, told CNBC that the logo is "meant to convey the fun and energy of the Baskin-Robbins brand" as well as the iconic 31. "The 31 stands for our belief that our guests should have the opportunity to explore a fun, new ice cream flavor every day of the month," Austin explained. The logo was introduced in 2005 as part of an entire brand refresh.
Source: LG At first glance, the dark pink logo for LG Electronics looks like a winking face. But if you look a little closer, you'll see the face's "nose" is an "L" and the outline of the "face" is a "G." Some fans have even noted a similarity between LG's logo and a modified Pacman.
Source: Tostitos The logo for tortilla chips and dips manufacturer Tostitos, owned byPepsiCo, is a prime example of "once you've seen it, you can't un-see it." Initially, the logo appears to be the Tostitos name in front of a vibrantly colored background. However, the two "T's" of this logo make up people, as they dip a tortilla chip into the bowl of salsa on top of the letter 'I'.
6. Hershey's Kisses
Source: Hershey Famous for their chocolate and appropriately themed amusement park, Hersheypark, the logo on The Hershey Company's Hershey's Kisses product has a hidden logo: an extra Kiss. Turn your head to the left and you'll see that between the 'K' and the 'I' there is a Hershey's Kiss baked into the logo.
7. Hope for African Children Initiative (HACI)
Source: Hope For African Children Supporting African communities is the pillar of HACI's mission and it's clearly reflected in the organization's vibrant logo. The Hope for African Children Initiative's golden yellow and orange logo uniquely utilizes negative space to create two images: the continent of Africa and a child looking up at mother.
Source: Toblerone Toblerone, owned by Mondelēz International (formerly Kraft Foods), was started in Bern, Switzerland, a city famously associated with bears. Now take a closer look at the logo's mountain. If you start to get a craving and want a free taste test from the company, you're out of luck. "Unfortunately we cannot send free samples of chocolate by mail," the company's FAQ reads.
Source: Pinterest The digital pin board site, Pinterest, tied its logo directly into the social network's core. While the hidden image might not be immediately obvious, it is certainly fitting for the platform: the letter "P" doubles asa pin. Michael Deal, co-designer of the Pinterest logo, said: "For most of the project, I had avoided making visual reference to the image of a pin because it seemed too literal. But the "P" started to lend itself too well to the shape of a map pin."
10. Goodwill Industries International
Source: Goodwill This community-based organization prides itself on making people's lives better, with the trademark to prove it. It's no surprise that the not-for-profit's logo makes use of some simultaneously functional and encouraging lettering: the lowercase "G" in "goodwill" doubles asa smiling face and appears twice in the company's logo.
11. Formula One/F1
Source: Formula One Formula One racing is another organization that took the sport's core values and applied them to its logo. The red color represents passion and energy, while the black color represents power and determination, according to sportskeeda.com. With another play on negative space, the F1 logo is more than a black "F" with red racing stripes; the space between these two main focal points is the number 1.
12. The Bronx Zoo
Source: The Bronx Zoo The Bronx Zoo, located in the Bronx, a borough of New York City, is the largest zoo in North America and is among the largest metropolitan zoos in the world. The zoo's logo featuring birds and two giraffes pays homage to the zoo's home city. Between the legs of the giraffes, you'll see New York's iconic skyline.
Source: Toyoto This car manufacturer's logo certainly encompasses more than meets the eye. Toyota said that the three overlapping ovals on American vehicles "symbolize the unification of the hearts of our customers and the heart of Toyota products. The background space represents Toyota's technological advancement and the boundless opportunities ahead." And possibly even more impressive, if you look even closer at the overlapping ovals, you'll see the word "Toyota" spelled out.
Designed by Terry Heckler of Heckler Associates, the iconic mermaid that beckons coffee drinkers was based of a classic 15th century Norse woodcut of the mythical siren. The hardy yet feminine look was perfect for the Pacific Northwest local. Evoking the local lumber industry’s history in the area coupled with an inviting face, the logo was a perfect fit. In 2006, Valerie O’Neil, a Starbucks spokeswoman, said that the logo is an image of a “twin-tailed siren”. The logo has been significantly streamlined over the years. In the first version, which was based on a 16th-century “Norse” woodcut, the Starbucks siren was topless and had a fully visible double fish tail. The image also had a rough visual texture and has been likened to a melusine. In the second version, which was used from 1987–92, her breasts were covered by her flowing hair, but her navel was still visible. The fish tail was cropped slightly, and the primary color was changed from brown to green, a nod to Bowker’s Alma Mater, the University of San Francisco. In the third version, used between 1992 and 2011, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original “woodcut” logo has been moved to the Starbucks’ Headquarters in Seattle.
Nokia Corporation has been in the telecommunications business since the 1960s and has become a global leader of the industry. The name of the town of Nokia originated from the river which flowed through the town. The river itself, Nokianvirta, was named after the old Finnish word originally meaning sable, later pine marten. “Nokia” in Finnish means means a dark, furry animal we now call the Pine Marten weasel. However, this has little to do with the current business and brand image. The origin of the company name, can rather be attributed to the setting up of the wood pulp mill (set up by Knut Fredrik Idestam), on the banks of Nokianvirta river in the town of Nokia.
The Rolls Royce logo consisting of the two Rs or the double R clearly stands for the Rolls and Royce, the two founders of this car manufacturing company. There is nothing special about the design of the logo, but the brand name is so strong, the logo looks special. Although not used with the Rolls Royce logo, “The Spirit of Ecstacy” or “The Flying Lady” is also an important element of Rolls Royce. It was designed by Charles Sykes asa statue to embellish Rolls Royce cars. The mascot was commissioned by Claude Johnson to ‘counteract a craze among motorists for fixing golliwogs, toy policemen and other unseemly objects to their cars’.
This Logo was used from 1962-1964. The Wal-Mart name was presented in just about every font style available to the printer. In 1964 the logo changed to a more westren theme. This logo was used from 1964-1981 and was known as the “Frontier Font Logo”. It was the first to be used officially. Walmart is probably one of the few companies, who have tried so many logos, but their current logo is more like the original logo, other than any other intermediate logo. The font differs a little from the original and is indeed more stylish, but the ‘Walmart’ word without a break appears for the first time after 1962. They have kept the star from 1992, but moved it to the end.
The Pepsi Globe is the name of the logo for Pepsi, called as such because of the swirling “red, white, & blue” design in a sphere-like shape. It is considered one of the world’s most recognizable corporate trademarks. Until the 2008 redesign, the Pepsi Globe resembled the Taegeuk symbol widely used in South Korea. The new Pepsi logo consists of a three-dimensional globe against an ice blue background, with the inclusion of the previously designed Pepsi typeface. It has been the official Pepsi logo of PepsiCo, till date. Over the past century, the Pepsi logo has been evolved into remarkable designs with significant modifications. All in all, Pepsi logo is an exemplary piece of creativity and innovation. No doubt, it is one of the most recognized logos, ever.
The first Apple logo was designed in 1976 by Ronald Wayne, sometimes referred to
as the third co-founder of Apple. The logo depicts Isaac Newton sitting under a tree, an apple dangling precipitously above his head. The phrase on the outside border reads,”Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” The Newton logo was short-lived, as designer Rob Janoff right away changed the logo into the familiar apple shape with a bite off its right side. This version is adorned with multiple colors, the familiar colors in the rainbow.
Janoff’s motivations for the logo revamp have been a subject of several speculations. Some people think that the shift to the apple design was to make it more appropriate for the company name. Others think of it asa more fitting tribute to Newton and his discovery of the colors and gravity. The rainbow colored apple may have been an advertisement for the color capabilities of the second computer produced by the company, Apple II. There are also people who think that the apple symbolizes Alan Turning – the father of modern computing – who took a bite out of an apple poisoned with cyanide that ultimately took his life.
For the last few years, the Apple logo has appeared in various colors (aqua color scheme was famous among all). But now Apple has discontinued the use of bright colors in the Apple logo, instead opting for white and raw-aluminum color schemes. The polished chrome logo seems to fit ideally. The silvery chrome finish in the new Apple logo is consistent with the design scheme and freshens up the icon.
The 3-Stripes mark is without doubt the quintessential adidas symbol. It was created by the adidas company founder, Adi Dassler, and first used on footwear in 1949.Dassler created a symbol that could be immediately recognized when his footwear was used in athletic competition and associated with adidas. He emphasized the association with the slogan “The Brand with the 3 Stripes”. The 3-Stripes were first used on apparel in 1967. The 3-Stripes now enjoy worldwide recognition as an adidas symbol. In the late 60s adidas expanded into the leisure and apparel sector, and this prompted K?the and Adi Dassler to seek a new, additional identification mark for the adidas brand. In August 1971, the Trefoil was born, out of more than 100 ideas. Inspired by the 3-Stripes, it is a geometric execution with a triple intersection, symbolizing the diversity of the adidas brand. This symbol was first used on adidas products in 1972, and later became the company’s corporate symbol. Today it plays the important role of representing the adidas Originals collection. In January 1996, the Three-Stripes brandmark became the worldwide adidas corporate logo. This logo represents performance and the future of the adidas brand. This logo is used in all advertising, printed collateral and corporate signage.
The company is named after name the surname of its founder, August Horsh, originally the creator of Horsh and is now a part of the Volkswagen group (which holds more than 99% of the share capital), following Audi’s merger with NSU. Audi AG has a logo of four rings that overlap each other one after the other. Each ring stands for each trademark or brand of the Auto Union. The four brands that the four rings in the logo reflect are Audi AG itself, DKW, Horch and Wanderer respective to the order of the rings. Audi AG’s insignia closely bears a resemblance to the International Olympics’ insignia.
The Nike “Swoosh” is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS). BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour. In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. (In 1983, Knight gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express his gratitude.). The Nike SWOOSH logo represents the wing in the famous statue of the Greek Goddess of victory, Nike, who was the source of inspiration for many great and courageous warriors. According to legends, a Greek would say, “When we go to battle and win, we say it is Nike.” Originally, the mark was referred to as ‘the strip’ but was later changed to ‘Swoosh’ to describe the fibers used in Nike shoes. In the spring of 1972, the first shoe with the Nike SWOOSH Logo was introduced.